The Bachelor of Science (B.Sc.) in Brand Management and Business Transformation is a comprehensive undergraduate degree designed to equip students with the creative, analytical, and strategic skills required to build and manage successful brands in the modern digital economy.
This program blends the core principles of branding, marketing, and business innovation with emerging concepts such as digital transformation, sustainability, and global competitiveness.
Students will learn how to design brand identities, create business growth strategies, and lead organizational change through innovation and technology. The degree provides a strong foundation for those seeking leadership careers in marketing, entrepreneurship, and brand management.
This program is ideal for beginners, entry-level professionals, or entrepreneurs who wish to strengthen their understanding of administrative and managerial processes within modern organizations.
Graduates of the C.B.A. program are equipped with the practical knowledge needed to take on administrative, supervisory, and coordination roles in both private and public sectors.
The programme is designed to develop both theoretical understanding and practical expertise, ensuring graduates can effectively lead brand and business transformation initiatives. Assessment methods are structured to measure knowledge, applied skills, and strategic thinking.
4 Written Assignments per core module
Word count: 6,000 – 7,000 words each
Designed to integrate academic theory with real-world business applications
BUS110 – Business Communication
Develop essential professional communication skills, including business writing, presentations, and interpersonal communication.
MGT120 – Managing Business
Explore foundational management principles, organizational behavior, and effective leadership strategies.
ACC130 – Accounting Principles I
Introduction to financial accounting, reporting, and key accounting processes.
BUS140 – E-Commerce
Study digital business models, online operations, and strategies for e-commerce success.
ECO150 – Principles of Economics
Understand micro- and macroeconomic principles and their impact on business decision-making.
FIN160 – Principles of Finance
Learn core financial concepts, including investment, capital management, and risk assessment.
MKT170 – Principles of Marketing
Foundations of marketing, including consumer behavior, segmentation, and branding.
HRM180 – Human Resource Management
Covers recruitment, performance management, workplace culture, and employee engagement.
ACT210 – Accounting Principles II
Advanced accounting topics including financial control, reporting standards, and analysis.
MGT220 – Operations Management
Examine production, quality management, and operational efficiency in organizations.
BUS230 – Entrepreneurship
Focus on opportunity identification, business planning, and entrepreneurial leadership.
BUS240 – Sustainable Business Practices
Explore ethical business operations, corporate social responsibility, and sustainability strategies.
FIN250 – Financial Reporting
Prepare, analyze, and interpret financial statements for internal and external stakeholders.
MGT260 – Logistics and Supply Chain Management
Study logistics systems, inventory management, and global supply chain strategies.
MKT270 – Cross-Cultural Marketing
Learn strategies for international marketing, adapting campaigns to diverse cultural contexts.
In the final stage of the programme, learners select one of the following specialisation tracks to tailor their studies toward specific career paths. Each track includes 8 advanced modules and a Capstone Project that integrates knowledge, skills, and applied research:
Focus on advanced marketing concepts, digital branding, social media strategy, consumer analytics, and global marketing campaigns.
Develop expertise in corporate finance, financial management, investment strategies, auditing, and performance measurement.
Explore leadership, organizational development, talent acquisition, performance management, and workforce planning.
Learn opportunity recognition, business planning, innovation management, startup strategy, and entrepreneurial leadership.
Study logistics, procurement, production systems, operational efficiency, and global supply chain optimization.
Gain skills in business information systems, data analytics, digital transformation, and technology-driven decision-making.
Upon successful completion of the B.Sc. in Brand Management and Business Transformation, graduates will be able to:
Demonstrate comprehensive business knowledge
Apply core principles of management, finance, marketing, operations, and organizational strategy in real-world business contexts.
Lead brand and business transformation initiatives
Design, implement, and evaluate innovative brand strategies and business transformation projects with measurable impact.
Analyze and interpret data for decision-making
Use quantitative and qualitative analytics, performance metrics, and market insights to inform strategic business decisions.
Integrate stakeholder and ecosystem perspectives
Evaluate internal and external stakeholders, market dynamics, and organizational ecosystems to drive sustainable business outcomes.
Apply innovation and change leadership skills
Lead projects, teams, and organizational change initiatives effectively, demonstrating creativity and strategic problem-solving.
Communicate effectively in business contexts
Produce professional reports, presentations, and strategic recommendations tailored to diverse audiences and international business environments.
Demonstrate ethical, sustainable, and socially responsible business practice
Apply ethical frameworks, corporate social responsibility principles, and sustainability considerations in decision-making and strategy development.
Synthesize theory with practical application
Integrate academic knowledge with professional experience to deliver actionable solutions and drive business value.
B.Sc. in Brand Management and Business Transformation
Global Western University
The tuition fees are designed to provide flexibility while maintaining high academic and professional standards. Fees cover all teaching, learning materials, assessments, and access to digital resources.
| Component | Description | Fee (USD) |
|---|---|---|
| Core Modules | 16 Modules covering foundational business and brand management subjects | $8,000 |
| Specialisation Modules | 8 Modules + Capstone Project | $4,000 |
| Assessment & Evaluation | Written assignments, portfolio assessment, moderation | Included |
| Digital Learning Resources | Online access to lecture materials, e-books, and academic databases | Included |
Working Professionals: Seeking to advance their careers without pausing their current jobs.
Career Changers: Looking to gain industry-relevant knowledge and qualifications.
Lifelong Learners: Individuals committed to continuous personal and professional development.
Global-Minded Students: Those aiming for internationally recognized degrees and global career opportunities.
All qualifications for the B.Sc. in Brand Management and Business Transformation are awarded by Global Western University.
Global Recognition: Degrees are fully recognized internationally and benchmarked against EQF, QCF, and EHEA standards, ensuring global credibility.
Academic Excellence: The University upholds rigorous academic standards, quality assurance processes, and professional endorsement to ensure every graduate meets the highest standards of scholarship and practice.
Transferable Credits: All credits earned are fully transferable within the Global Western University system, allowing students flexibility for further study or professional development.
Professional Relevance: Programmes are designed in collaboration with industry partners to ensure alignment with contemporary business practices and global workforce requirements.
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