The Certificate in Business Management (C.B.M.) program is designed for aspiring managers who want to enhance their business leadership and decision-making skills. The course combines key concepts from management, marketing, economics, and project planning to prepare students for dynamic managerial roles.
Through interactive learning, case studies, and practical projects, students gain the skills necessary to lead teams, manage operations, and implement business strategies effectively.
At Western Global University, each module is evaluated through practical, application-oriented assignments and projects that test critical thinking and real-world problem-solving skills. Assessments are designed to ensure students gain mastery of competencies while receiving constructive feedback throughout their learning journey.
BUS110 – Business Communication
Develop professional communication skills for business, including writing, presentations, and interpersonal communication.
MGT120 – Managing Business
Explore fundamental management functions, leadership approaches, and organizational behavior.
ACC130 – Accounting Principles I
Introduction to financial accounting, statements, and core accounting processes.
BUS140 – E-Commerce
Study online business models, digital operations, and e-commerce strategies.
ECO150 – Principles of Economics
Learn micro- and macroeconomic concepts that shape business decision-making.
FIN160 – Principles of Finance
Understand financial management, capital, investment decisions, and risk assessment.
MKT170 – Principles of Marketing
Foundational marketing concepts including segmentation, branding, and consumer behavior.
HRM180 – Human Resource Management
Covers recruitment, performance management, employee relations, and workplace culture.
ACT210 – Accounting Principles II
Advanced accounting concepts, financial controls, and reporting standards.
MGT220 – Operations Management
Examine production, quality management, and operational effectiveness.
BUS230 – Entrepreneurship
Explore opportunity identification, business planning, and entrepreneurial leadership.
BUS240 – Sustainable Business Practices
Learn sustainability principles, ethical business operations, and environmental responsibility.
FIN250 – Financial Reporting
Prepare and interpret financial reports for internal and external stakeholders.
MGT260 – Logistics and Supply Chain Management
Study logistics systems, procurement, inventory, and global supply chains.
MKT270 – Cross-Cultural Marketing
Understand global consumer behavior, cultural differences, and international marketing strategies.
MGT280 – Business Information Management
Covers data systems, information flow, business technologies, and decision-making tools.
At Western Global University, students can tailor their learning journey by choosing from a range of specialisations. Each option allows learners to focus on their area of interest, gain in-depth expertise, and develop career-ready skills aligned with industry demands.
CBM520 – Advanced Brand Strategy and Innovation (15 Credits)
Develop cutting-edge brand strategies that foster innovation, create competitive differentiation, and support long-term, sustainable growth.
CBM540 – Brand Experience Design and Customer Journey (15 Credits)
Study how to design memorable customer experiences through journey mapping, touchpoint optimization, and emotional engagement strategies that strengthen loyalty.
CBM560 – Digital Brand Management and Technology Integration (15 Credits)
Explore the evolving digital landscape of branding, including AI-powered marketing tools, data-driven decision-making, and maintaining omni-channel brand consistency.
CBM580 – Brand Leadership and Organizational Culture (15 Credits)
Understand how leadership, values, and organizational culture shape brand performance, employee alignment, and overall brand integrity.
Academic Qualification: A recognized bachelor’s degree or equivalent from an accredited institution.
Work Experience: Relevant professional experience is recommended for practical application of learning.
English Proficiency: Non-native English speakers may need to provide IELTS, TOEFL, or equivalent scores.
Supporting Documents: Submission of completed application form, academic transcripts, CV/resume, and any additional documents requested by admissions.
Available on a case-by-case basis for applicants who may not meet standard academic requirements.
Considers professional experience, prior learning, and relevant achievements in place of formal qualifications.
Provides an opportunity for experienced professionals to enrol and advance their education.
Transparent & Competitive: Our tuition fees are designed to provide high-quality education at an affordable cost.
Flexible Payment Options: Students can pay in instalments to suit their financial planning.
Programme-Based Fees: Tuition varies depending on the programme and specialisation chosen.
Inclusive of Resources: Fees cover access to learning materials, online platforms, and academic support throughout the programme.
Working Professionals: Seeking to advance their careers without pausing their current jobs.
Career Changers: Looking to gain industry-relevant knowledge and qualifications.
Lifelong Learners: Individuals committed to continuous personal and professional development.
Global-Minded Students: Those aiming for internationally recognized degrees and global career opportunities.
Western Global University is the sole awarding institution for all its programmes.
Degrees are nationally recognized and internationally accredited, ensuring credibility and global acceptance.
Graduates receive qualifications that reflect academic excellence and industry-relevant competencies.
© 2025 Western Global University College. All rights reserved.
Learn, Lead, and Succeed with a World-Class Business Education.