The Certificate in Business Administration (C.B.A.) is a short-term professional program designed to introduce students to the core principles of business operations and management. It provides a strong foundation in business communication, organizational behavior, accounting basics, and leadership.
This program is ideal for beginners, entry-level professionals, or entrepreneurs who wish to strengthen their understanding of administrative and managerial processes within modern organizations.
Graduates of the C.B.A. program are equipped with the practical knowledge needed to take on administrative, supervisory, and coordination roles in both private and public sectors.
Assessment Method:
4 Written Assignments, 5,000–6,000 words each (one per module)
BRM501 – Brand Strategy & Positioning
BRM502 – Consumer Insights & Market Analysis
BRM503 – Integrated Brand Communications
BRM504 – Brand Performance & Analytics
Upon successful completion, learners will be able to:
Develop and execute comprehensive brand strategies aligned with organizational objectives.
Innovate brand experiences that enhance customer engagement and loyalty.
Integrate digital tools and technologies into holistic brand management practices.
Cultivate leadership practices that build brand-driven organizational cultures.
Progress directly to the Certified Brand Strategist (CBS) level.
Applicants must meet one of the following criteria:
Academic Qualifications:
Diploma, Higher National Certificate, or Associate Degree in Marketing, Management, Business Administration, or related fields.
Professional Experience:
Minimum three (3) years of professional experience in marketing, brand management, strategic communications, or related disciplines.
Regular Route
Standard pace: 4–6 months
Assignments are submitted according to the normal schedule
Accelerated Route
Self-paced progress
Learners can complete modules faster by submitting assignments at their own pace
Recognition of Prior Learning (RPL)
Experienced professionals may apply for credit transfer or module exemptions
Evaluation is conducted on a case-by-case basis
One-time Full Payment: €2,000
Installment Options: Available upon request
Payment Processing: All payments are made via the EIU–Paris Stripe online payment gateway
Processing Fee: An additional 8% Stripe fee applies
Marketing and brand professionals aiming for leadership roles
Managers and entrepreneurs driving brand innovation and digital transformation
Brand consultants seeking formal, globally recognized credentialing in brand leadership
Western Global University is a private higher education institution recognized under applicable national higher education regulations. All degrees are conferred under the university’s legal authority, in full compliance with accreditation and quality assurance standards relevant to its jurisdiction.
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Learn, Lead, and Succeed with a World-Class Business Education.
