Assessment Structure – Certified Brand Strategist (CBS)

• 4 Written Assignments (6,000–7,000 words each), one per module.

• Each portfolio must demonstrate:

  • Global strategic brand thinking

  • Stakeholder and ecosystem analysis

  • Innovation and change leadership capability

  • Evidence-based brand valuation and performance metrics

All qualifications at Western Global University are benchmarked to EQF, QCF, and EHEA standards, ensuring full recognition within European and international frameworks.

Credits earned are fully transferable within the Western Global University academic system.

The Certified Brand Strategist (CBS) represents the pinnacle of professional brand education, combining:

• TWBF’s industry endorsement, providing global professional credibility

• Western Global University’s academic excellence, ensuring rigor, scholarly validation, and adherence to international standards

Graduates emerge as strategic brand leaders, equipped to:

• Design and implement innovative brand strategies across global markets

• Lead brand management initiatives with measurable impact on organizational performance

• Integrate digital, organizational, and cultural insights into actionable business solutions

• Evaluate and optimize brand performance using evidence-based analytics and metrics

• Influence stakeholders, drive organizational change, and shape brand culture strategically

Upon successful completion, learners will be able to:

• Demonstrate strategic leadership in developing and sustaining global brands.

• Design brand ecosystems that effectively integrate stakeholders and value chains.

• Lead transformational brand innovation initiatives that drive sustainable growth.

• Measure and maximize brand performance using both financial and non-financial metrics.

• Graduates are eligible to progress directly to the Doctor of Strategic Branding and Business Intelligence (Dr.SBBI) program.

1. Learning Outcomes – Certified Brand Strategist (CBS)

   Upon successful completion, learners will be able to:

   1. Demonstrate strategic leadership in developing and sustaining global brands.

   2. Design brand ecosystems that integrate stakeholders and value chains.

   3. Lead transformational brand innovation initiatives that drive sustainable growth.

   4. Measure and maximize brand performance using both financial and non-financial metrics.

   Next Step: Graduates may progress directly to the Doctor of Strategic Branding and Business Intelligence (Dr.SBBI) program.

• • Study Routes

    • Regular Route: Standard pace completion in 4–6 months.

    • Accelerated Route: Flexible, self-paced study for faster completion based on assignment submission and performance.

    • Recognition of Prior Learning (RPL): Eligible professionals with significant brand leadership experience may apply for credit transfer or module exemptions, subject to evaluation.

• • Tuition and Payment Details

    • One-time Payment: €2,500

    • Installment Options: Available via Stripe online payment gateway

    • Processing Fee: An 8% Stripe fee applies to all transactions

1. 1. Target Audience

      • Senior brand managers, marketing directors, and executives seeking advanced strategic branding expertise

      • Entrepreneurs and consultants managing multi-market brand expansion

      • Leaders aiming to drive data-driven, innovation-led brand strategies in global contexts

Western Global University is a private higher education institution recognized under applicable national higher education regulations. All degrees are conferred under the university’s legal authority, in full compliance with accreditation and quality assurance standards relevant to its jurisdiction.