Master of Science (M.Sc.) in Brand Leadership and Value Creation

The programme is designed to equip learners with advanced knowledge, strategic thinking, and practical leadership skills in brand management. Assessment methods are structured to evaluate both academic mastery and applied professional expertise.

1. Number of Assignments

• 4 Written Assignments per core module

• Word count: 6,000 – 7,000 words each

• Assignments integrate academic theory with real-world brand leadership and value creation challenges

2. Portfolio Requirements

Each assignment must demonstrate:

• Strategic Brand Leadership: Ability to design and implement brand strategies that create measurable value

• Stakeholder and Ecosystem Analysis: Evaluate the impact of decisions on customers, partners, employees, and broader ecosystems

• Innovation and Change Leadership: Application of innovation frameworks and change management principles in real-world contexts

• Evidence-Based Performance Metrics: Use data, analytics, and KPIs to measure brand performance and organizational impact

BRL501 – Strategic Brand Leadership
Develop leadership capabilities for driving brand vision, culture, and sustainable growth across organizations.

BRL502 – Consumer Behavior & Insights
Analyze complex consumer data to inform brand strategies, enhance engagement, and drive value creation.

BRL503 – Brand Innovation & Value Creation
Learn frameworks for designing innovative brand initiatives and delivering measurable business and social impact.

BRL504 – Integrated Brand Communications
Design cohesive brand communication strategies across digital, traditional, and emerging media platforms.

BRL505 – Brand Performance & Analytics
Apply analytical tools and KPIs to measure brand equity, ROI, and organizational performance.

BRL506 – Global Brand Strategy & Market Expansion
Examine strategies for scaling brands internationally and navigating diverse cultural, regulatory, and competitive environments.

BRL507 – Leadership in Change & Transformation
Develop skills to lead organizational transformation, foster innovation, and manage strategic change initiatives.

BRL508 – Capstone Project: Brand Leadership in Practice
A practical, research-based project where learners implement a comprehensive brand strategy, demonstrating leadership, strategic thinking, and measurable impact.

In the final stage of the programme, learners can select a specialisation track to tailor their studies toward specific career and professional objectives. Each track includes advanced modules and a Capstone Project that integrates strategic, analytical, and leadership competencies.

1. Digital & Social Media Brand Leadership

Focus on digital branding strategies, social media management, influencer marketing, and online consumer engagement.

2. Corporate Brand Strategy & Innovation

Develop expertise in corporate brand management, brand portfolio strategies, and innovation-driven value creation.

3. Consumer Experience & Insights

Advanced analysis of consumer behavior, customer experience design, data-driven insights, and loyalty programs.

4. Global Brand Management & Expansion

Learn strategies for international market entry, cross-cultural brand management, global marketing campaigns, and scaling brands worldwide.

Upon successful completion of the M.Sc. in Brand Leadership and Value Creation, graduates will be able to:

1. Demonstrate advanced strategic brand leadership
   Lead and shape brand vision, culture, and positioning to drive sustainable organizational growth.

2. Analyze and apply consumer insights
   Translate complex consumer data into actionable strategies that enhance brand equity and customer engagement.

3. Drive innovation and value creation
   Design and implement innovative brand initiatives that deliver measurable business, social, and cultural impact.

4. Develop integrated brand communication strategies
   Plan and execute cohesive marketing and communication campaigns across digital, traditional, and emerging platforms.

5. Evaluate brand performance using analytics
   Apply quantitative and qualitative tools to measure brand value, ROI, and overall organizational performance.

6. Lead organizational change and transformation
   Apply change management frameworks and transformational leadership skills to implement strategic initiatives effectively.

7. Operate in global and cross-cultural contexts
   Navigate international markets, adapting brand strategies to diverse cultural, regulatory, and competitive environments.

8. Synthesize theory with applied practice
   Integrate academic knowledge with practical experience to develop actionable solutions and strategic recommendations for complex brand challenges.

1. Academic Qualification: A recognized bachelor’s degree or equivalent from an accredited institution.

2. Work Experience: Relevant professional experience is recommended for practical application of learning.

3. English Proficiency: Non-native English speakers may need to provide IELTS, TOEFL, or equivalent scores.

4. Supporting Documents: Submission of completed application form, academic transcripts, CV/resume, and any additional documents requested by admissions.

The programme is designed for professionals, executives, and ambitious individuals seeking to develop advanced expertise in brand leadership, strategic management, and value creation. Ideal candidates include:

• • Brand Managers & Marketing Professionals
    Looking to advance their strategic capabilities and drive measurable impact in their organizations.

  • Business Leaders & Executives
    Seeking to enhance their ability to lead brand-driven business transformation and innovation initiatives.

  • Entrepreneurs & Startup Founders
    Wanting to build strong, market-leading brands and scale their businesses strategically.

  • Consultants & Advisors
    Focused on brand strategy, business transformation, and organizational development.

  • Recent Graduates with Relevant Experience
    Who aim to pursue leadership roles in brand management, marketing, or strategic business functions.

  • Professionals Seeking Global Exposure
    Individuals interested in acquiring knowledge and skills applicable in international markets and cross-cultural business environments.

• Western Global University is the sole awarding institution for all its programmes.

• Degrees are nationally recognized and internationally accredited, ensuring credibility and global acceptance.

• Graduates receive qualifications that reflect academic excellence and industry-relevant competencies.